the way you sell a food to an American as being ~healthy~ is by making it horrifying punishment food. that is literally how you market to that segment. if you're eating vegetarian, you are assumed to be eating ~healthy~. the rest follows from there.https://twitter.com/caraweinberger/status/966375780136767489 …
Replying to @chaosprime
this explains so much! it also makes me laugh even harder at what has happened to graham crackers since their original invention+intention
6:08 AM - 23 Feb 2018
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