I think aesthetics is really undervalued in its importance in both ethics and rationality. We like to imagine that our sense of beautiful is distinct from what we judge as good and/or true, but I think that is a self-delusion.
as in: particular instead of universal? I don't know if I agree with that or not. My gut reaction is that I don't really take the idea of universal culture very seriously but I think what counts as local in 21C is a much different thing than it ever has been in history.