Hypothesis: Being different isn't always a competitive advantage, but you have to be different to have a competitive advantage. Discuss?
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gotcha, that makes sense
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just a toy example to illustrate, not trying to say anything insightful with that, it's obvious stuff
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in real examples where things are less cut-and-dry, teasing apart the relative weights of exogenous vs. endogenous differences is very hard to do except in cases where there is some overwhelming thing going on. in the real world we never get a clean 'ceteris paribus'
End of conversation
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