Facebook is not going to fix fake news. No one is going to fix fake news because it runs on human nature + virality + network effects. Fake news will continue to hang around — like it always has in various forms — and the phenomenon won't lose its internet boost.
Facebook won't fix gullibility or motivated reasoning or confirmation bias. It can, however, stop marketing audiences that have been confirmed by data analysis as particularly gullible.
-
-
What do you mean by "audiences that have been confirmed by data analysis as particularly gullible" — confirmed by Facebook's own analysis, or marketers'?
-
Facebook's. Please correct me if I'm mistaken, but I believe Facebook was selling timeline placement to readers they knew to be particularly likely to click-through on certain types of content (the "fake news" kind).
-
Facebook doesn't offer gullibility as an audience measure but they do let you do lookalike audiences and stuff like that. I'm still not sure exactly what you mean Regardless, I don't want Facebook in charge of determining who counts as gullible and then cutting off access
-
I think my words were a little clumsy, but yes, that's the gist of it. Facebook telling their customers (advertisers) that they had a demographic picked out that was known to be particularly susceptible to certain varieties of content.
-
I think there's a really meaningful legal regulatory debate to be had about this kind of stuff. For example, we regulate where billboards can and cannot be placed, and in some cases content restrictions on certain placements (stuff near elementary schools for example).
-
I'm fearful of pretty much any outcome =/
End of conversation
New conversation -
Loading seems to be taking a while.
Twitter may be over capacity or experiencing a momentary hiccup. Try again or visit Twitter Status for more information.