"those users are pre-churn"
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@pmarca could probably be applied across a multiple of subscription/membership services (i.e.- Netflix, Spotify, airlines, etc)Thanks. Twitter will use this to make your timeline better. UndoUndo
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not too many forget. Usually they are too lazy to cancel
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Audible gets me with that every month
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active customers, not paying customers, should be the north star
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Or they cant cancel their subscriptions. Haha evil.
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or they make a new years resolution to be a better person and use your service, but they aren't being honest with themselves!
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and here I thought it was called aol...
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zombie accounts. Many businesses built off them
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what about "aol MRR"?
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@pegobry was "AOL dial-up MRR" taken?Thanks. Twitter will use this to make your timeline better. UndoUndo
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Or wanna cancel but feel guilty doing it..
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been hearing/using "natural churn" lately. When customers go out of business.
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perfect descriptor
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