While I completely agree I wonder how feasible / where you’ve seen this done well in spaces that aren’t inherently as interesting as a video game universe (e.g. b2b saas)
If you want to make something really magical, benchmark yourself against games: - Instant reaction time - Intuitive, educational onboarding - Endless flow (aka “fun”) Games are the real UX high water mark, not your competitors.
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It doesn’t even matter what your product is. Think company culture - does your team enjoy productivity more than your competitors? Do they love their customers more, are they happier? They’ll win
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People tend to value personal achievement more than victory
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Completely agree with all the above. Especially personal achievement over victory. I just wonder whether “meaningful gamification” is really possible in certain industries with software.
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As an ex games PM now in SaaS — it’s not about gamification but using the same triggers. Where can you put in little unnecessary moments of delight? Use social proof? Slowly layer on complexity? Keep users in the core loop?
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Exactly, gamification (automation of recognition) actually trivialises achievement and negatively impacts relationships. Culture to encourage genuine recognition and tools to remember past achievements are more important than goal setting and milestones
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Good clarifications. I like the genuine recognition and remembering past achievements > setting goals and milestones
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60fps or bust
@rahulvohra -
Agreed! We’re getting there
. (Although Chrome’s tooling sometimes makes it hard to take a real measurement.) -
Seriously. We should compare notes soon. cc/
@conradirwin
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Instant, variable feedback. Surprise and delight. Think of your audience more like "Players" and less like "Users"
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I often think about this. Glad to see others who get something so in our faces. Even Apple doesn’t onboard as well as the common video game. They introduce a multitude of features which looking amazing at WWDC, which are then rarely used. Basically no onboarding. How dumb!
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Game theory is leaking into everything...
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Agreed! And it goes much deeper than UX. For example this can also relate to the education industry. And probably even to the content you post on Twitter!https://twitter.com/zyumbik/status/1056594190765776901 …
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Gamification and behaviour science
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... except
@EveOnline
written as a fan, so just reinforcing the trope.Thanks. Twitter will use this to make your timeline better. UndoUndo
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I've been saying this for a while and everyone acts dumbfounded. Websites in 2018 look terrible. We are at such a low standard it's embarrassing. Many front-end developers don't understand the concept of graceful transitions or even where to start.
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This is great advice.
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