What's your top tip for measuring the success of content? Lots of brilliant advice in this @GatherContent roundup from @leenjones, @bizsanford, @RobertMills, @hilarymarsh, @mjpowers and @snappysentences. And some moderately good advice from me too.https://gathercontent.com/blog/big-question-whats-your-top-tip-for-measuring-the-success-of-content …
What did you want the content to do? Increase sign ups for a thing? Reduce calls to support? These should be identified early as they'll affect what you design/build. The true purpose of content is rarely "to get traffic". Many success metrics will not be measured in GA!
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