What I can piece together: Clinton had an in-house algorithm/data decision team, while Parscale (no team, less money) went with what Facebook offered (fairly routinely) to big clients. Clinton team seems to have been particularly sub-par and Facebook does offer *a lot*.¯\_(ツ)_/¯https://twitter.com/WIRED/status/968512992873799682 …
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Replying to @lpolgreen
Yep. Cambridge Analytica wants more clients. Whenever I talked to their people (and I did!), I never got the impression that they actually did do more than what Lookalike Audiences and a few other Facebook tools provide. What they *want* to do may eventually happen, though, imo.
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It's also important to remember that they carried over much of the data from the Cruz campaign to the Trump one, and that *half* of their work wasn't voter targeting, it was 1) donor modeling and 2) early campaign messaging refinement.
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Jonathan Albright Retweeted The Verge
These firms often deal in the dark arts, and there are always things we don't know about yethttps://twitter.com/verge/status/968582882062143489?ref_src=twcamp%5Eshare%7Ctwsrc%5Em5%7Ctwgr%5Eemail%7Ctwcon%5E7046%7Ctwterm%5E3 …
Jonathan Albright added,
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on occasion.