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Before/after of new pricing/positioning in the card maker. Advantages: - Decouples pricing from plans - Psychologically easier to pay (think poker chips) - Less work for me to change pricing Disadvantages:: - ?pic.twitter.com/CVloOqXDCU
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V1 of new pricing page. Shamelessly stolen from Pegasus. Any initial feedback? (Going to fix the contrast on the hero image)pic.twitter.com/plXCwUyE1I
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Third revision of the new
@placecardme pricing. Thinking of simultaneously improving the free tier and ~doubling prices for non-free. Hoping the right customers will happily opt into paying more, while those who were never going to pay anyways get even more valuepic.twitter.com/YohHPI9qAU
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The scale that
@dimagi and CommCare reached in 2019 is pretty mind-blowing. Fun to think back to when we were just three people trying to do good with mobile devices.pic.twitter.com/VMNOMYvYis
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You must be really low on space to sell a single basketball card!pic.twitter.com/mO41in9Npw
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Thinking of doing a major pricing update on
@placecardme for the first time in more than a year. Any feedback on this first draft?pic.twitter.com/PFtZ8JKGGV
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And we're up and running. Man I love Zapier. I'll now be getting any responses to the survey directly in my inbox! And so begins the waiting game...pic.twitter.com/45eyUoxWgy
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Typeform drafted! https://placecardme.typeform.com/to/dwU1dy pic.twitter.com/Qu1iEQDOg9
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First attempt at my "get more information" magnet. Copy could probably be improved.pic.twitter.com/AsQ5dJqIEx
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The next part of my test will be to try and get more information from my inbound traffic. This is a technique I've employed before, e.g. to test new product offerings. (the link below takes you to a typeform where you can provide more information)pic.twitter.com/ChAwZRKmqs
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Here's the email I've drafted. Trying to get information while also being grateful and offering them value in return. It's probably too long and I wish it were more personal. Ugh, I hate this part of things. But just going to send it anyways.pic.twitter.com/qtJ78vjChj
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I want to make sure the email is personal. First I tried googling the address, but that didn't turn anything useful up. Then I tried looking at their place cards for more details, but also not a lot there to go on.j Guess I'm going in cold.pic.twitter.com/eevxjVtP0J
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It just occurred to me that an obvious thing I should do to also help with this test is reduce that window. So I just made a roadmap item to reduce it to 2 weeks.pic.twitter.com/6I9hNYJzBT
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Here I've tweaked the query to show the number of months between the first and last purchase. This helps provide a sense of whether these people are using it recurring or just making a bunch of templates at once.pic.twitter.com/rB8V1iwOIJ
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To do this I just logged into the database and ran the following query: SELECT email, min(initiated_on), max(initiated_on), count(*) as count FROM maker_placecardsession where has_paid=true GROUP BY email ORDER BY count DESC; (email column redacted)pic.twitter.com/1CKPr6Jka3
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Sure! In 2017 I had a six month sabbatical which is why the salary number is lower.pic.twitter.com/V5I2TTQnRG
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Working on my end-of-year retro. I think this is my favorite chart.pic.twitter.com/MZ6xzAKDoV
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