I think Trump's approval rating rises as Trump himself becomes less of a story and culture wars become more of a story. At base, probably 45+% of the country approves of Trump as general in the culture wars.
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So when Trump makes himself the story, his approval rating goes down. When he fades, the background radiation of racism and sexism and bigotry in America brings his approval back up.
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So the challenge for Democrats becomes: how do I make Trump the story, without succumbing to his ability to make it about how I tried to make Trump the story? Bc the latter just becomes more culture war nonsense.