Sigh, I get all the cheery framing about wokeness isn't a weapon, call out culture is bad blah blah blah.
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It's good PR, but it does no good to forget that. I favor social coercion, because it is a gentle coercion, but very strong.
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I don't think we should abandon it as a tactic because some ppl are crying out, "owww! Changing hurts!" Well, duh.
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Use the power you have, press the advantage you have, vary your tactic based on the environment and what will work, not what's comfortable.
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