Conversation

1. People like pancakes. Or at least the idea of them. Pancakes are something that everyone can relate to and almost everyone has at least some positive associations with. (Bonus: my pancakes are actually pretty good!)
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2. Foodieism may be done. Because they’re just free pancakes, the vibe of being a pancake critic rather than a pancake enjoyer want present. Not every part of the experience needed to be graded. People just living in the moment. Pancake participants, if you will.
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3. Fliers work. In a world that is full of an increasing number of digital experiences, the IRL world has a authenticity premium to it. If you see a flier, chances are good that there’s a human putting in effort behind it.
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My Berkeley block (loosely defined) has been doing outdoor Friday night happy hour since Covid began. Everyone brings own drinks & randomly food & drink to share. People often say it is the highlight of their week. Has definitely helped our sanity. And sense of community.
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