Marketer of the Week. The Woman Behind The Arches: Michelle Graham-Clare. McDonald's new feel-good campaign is just the latest in Graham-Clare's prolific portfolio of excellent work with
Follow
the creative salon
@creativesalon_
The most interesting people, the most interesting conversations. creative.salon. Instagram: thecreative .salon
Joined September 2020
the creative salon’s Tweets
Goodstuff Works On Launch Of New Brand Platform For Gü. The "There’s More to Gü" campaign was created by and Lucky Generals
1
3
Does The Advertising Association's Action Points On Talent Report Go Far Enough? We asked what they thought:
1
TBWA\London's Smooth New Path To Disruption. The network is intent on disruption, yet the management team is well engineered to take the UK agency to new levels
AJ Bell Gets You To "Feel Good, Investing" In Pablo Spot. Investing shouldn’t feel like a hideously confusing nightmare, which is why AJ Bell makes it easier to taking control of finances
2
Heathrow Airport Campaign Highlights Range Of Winter Ski Destinations. 's helms new Heathrow Airport spot to highlight how well-connected the hub is
Avon Launches Rejuvenated Brand Platform ‘Embrace Your Power’ And Brand Reboot. release new global platform, visual identity, creative approach and integrated campaign
The Future of Marketing. The Marketing World Right Now Feels Especially Intimidating. In complicated times the role of marketing should be about protecting creativity, says Xbox global integrated marketing director
1
Holocaust Memorial Day Trust Launches Poignant Poster By . The campaign will run in national press and key digital outdoor sites in London, Coventry, Hull, and Liverpool - inviting us to find out more about the events of the past
1
1
Clients Taking Risks, Contrasting Skillsets And Creating Purposeful Work: Decoding Ant And Mike. The ECDs reveal their working styles and ethos, reflect on their rise through the industry and relish in difference
1
UK Ad Market Recovers But Slow Growth To Follow. Ad market set to reach £36bn this year despite the possibility of real-terms decline says
1
. Puts Investment In Talent At Heart Of 3-Year Strategy. Industry-wide investment is needed to strengthen advertising’s existing and future talent base according to report presented at #LEAD2023
1
Lexus And The&Partnership Encourage Drivers To Stay Ahead In New RX Campaign. The latest campaign for Lexus Europe presents a thrilling, multi-character storyline with the RX as the hero
Lynette Yiadom-Boakye, Radical Partnerships And London Living: Steve Aldridge On His Creative Loves
chief creative officer shares some of the things that make him tick
DJ Khaled Partners With Sun & Sand Sports On Commit To Nothing.
Middle Eastern sports retailer Sun & Sand Sports celebrates enjoyment over endurance in new campaign from
1
ChatGPT: A Creative Tool Or A Threat To Human Creativity? You can't have failed to miss all the chatter about this so we asked of its significance
2
6
Ford And AMV BBDO Launch The Ford Ranger By Covering It In Mud. Filmed by director Marcus Söderlund in Slovenia, Go Break It In will run in 20 markets
2
British Gas Launches Money Saving Engineers Campaign To Manage Household Bills. The campaign, from The&Partnership, heroes British Gas engineers as Money Saving Engineers as they launch a new savings calculator
1
The Eve Appeal Supports Cervical Cancer Prevention Week. Wunderman Thompson UK is behind new social campaign to raise awareness of cervical screening
1
Building The CMO-CFO Relationship. Skoda UK's marketing director on how CMOs are facing a big challenge to win over the CFOs
The&Partnership Creates Campaign Calling For Ban On 'Conversion Therapy'. A collective of LGBTQA+ charities coordinated by have released a film depicting the abuse of a young trans person undergoing conversion therapy
Strategists Can Learn From Dwight Eisenhower
The former Allied Supreme Commander knew that planning involved agility as well as strategy, says the Group CSO Ayesha Walawalkar
1
Mother On Why Putting Peanut Butter Into Chocolate Is A Perfectly Normal Thing To Do. Reese’s opens up about its passion in campaign for chocolate lovers
1
Media Innovation Trends That Will Make Or Break 2023. What will succeed interactive billboards, digital collectibles, and TikTok trends for brands? Richard Kirk Sarah Walker @MediaComUK
3
5
Flora Plant Encourages People To “Skip The Cow” By - the OOH campaign aims to get the public reconsidering where their butter comes from
1
1
1
Publicis Foundation Launches Working With Cancer To Erase Stigma Of Cancer In The Workplace. Publicis Foundation pledges to erase the stigma of cancer in the workplace and partners with cancer charities and organizations
1
Is Sustainability Going To Take A Back Seat When There's An Economic Crisis?The chair of Ad Net Zero Seb Munden on whether the impending recession will have an impact on the sustainability agenda
1
1
What Change Would Agency Leaders Most Like To See This Year? We asked a selection of the best to find out
1
Christian Aid Seeks To Beat The Monday Blues With A "Beacon Of Hope". Goodstuff and Impero unite with to deliver an inspiring campaign centred around five powerful messages of hope
2
6
Just Eat Recouples With Love Island For Its 'Get Stuck In' Sponsorship. Just Eat returns as headline sponsor of Love Island and co-sponsor of Love Island: The Morning After podcast for fourth year and releases new campaign through
1
Halifax And New Commercial Arts Show Life Behind The Doors Of British Homes. The next iteration in Halifax’s ‘It’s a people thing’ campaign is a 60" ad that took over British homes at exactly 7.13 pm on Saturday 14th January
2
Solgar Enlists Saatchi & Saatchi To Lift Blue Monday With Golden Lights Billboards
3
Improv Comedy, Connecting With Customers, That Difficult Third Album: Boots' CMO On What Lies Ahead.
Pete Markey loves a bit of stand-up but retail media, new tech and moving faster are priorities for 2023
1
1
3
All In Heralds More Champion Companies. and among agencies named as All In Champion companies by the
and
1
Balancing Data And Soul. head of data Megan Thompson thinks that conversations around the topic need to be reframed around experiences rather than schemes
1
3
2
Lucozade Sport Empowers The Nation To Get Moving With New Campaign. is behind the latest offering for Lucozade Sport to motivate drinkers to start their new year by being active
1
2
. Unveils Naked Mural Celebrating Stella's Newly-Unfiltered Taste. The playful mural with tactical character coverings features n London in the vicinity of partnered drinking establishments
2