Bright getting a sequel and the Logan Paul thing actually hit on the same phenomenon--as more and more stock is placed into algorithms, there is no difference between positive and negative attention. Based solely on clicks, links and engagement, the concept of success is muddied.
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For what it's worth, I am not putting Bright, Donald Trump and Logan Paul on the same level, merely pointing out they are thriving on the algorithm-dependent metric of success absent of the larger picture. And at this point in time, that can't be the case.
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The social campaign for the movie was so "hey fellow kids, amirite" and given the conversations surrounding racism and MeToo, there needs to be some kind of system in place to parse. Like parsing fake news. It's pure PR.
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You nailed it with "contextualize attention". There's metrics for this, but they require deeper thought than just the boxscore stats of "clicks, uniques, time spent", etc. I'd bet these companies are measuring re-engagement pretty effectively though.
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I have so many other thoughts on how you add business rules and human element as a complement or a part of recommendation models. This is not the platform to express it on though :)
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We'll set up a meeting to discuss our plan to take over brand management for major media conglomerations. Have you assistant call mine. Mine is a dog.pic.twitter.com/KuaXDRA2o8
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Good. Mine is a cat. a ying and yang of business-ingpic.twitter.com/4XtwcFLwSz
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Twitter incel brigade? Do I even want to know?
Thanks. Twitter will use this to make your timeline better. UndoUndo
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