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Decision making is our biggest stressor. My life would be a whole lot easier if I could outsource my decisions - and this is exactly what most of us are beginning to do. Youtube algorithms condense the choice between millions of videos to watch, and hands us just a few...

that we should consider. A major trend in branding tactics is minimalism and simplification. We are bombarded with so many chunks of information to digest each day that we relish something simple and easy, that doesn't require us to think.

Thinking is hard. Making decisions is hard. And the reality is that most people don't want to have to deal with it. And for those that thrive off problem-solving and knowledge gleaning, they are far from immune. To focus on your passions requires one to mute out everything else.

I foresee some ethical dilemmas with this in the future. Decision outsourcing can be great for focus, but do we trust the people/algorithms that decide? How can we really know if they have our interests, goals, and wellbeing in mind?