Replying to @M1ichaelW
emily_ Retweeted emily_
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emily_ @cosimia_
Ever heard of outrage marketing? Here’s a prime example
It has the effect of a) reaching a wider audience by igniting controversy and b) polarising the audience. They’re fully aware some will reject the message and boycott, but others will react to that opposition by buying more https://twitter.com/Gillette/status/1084850521196900352 …
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9:34 PM - 15 Jan 2019
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