Ever heard of outrage marketing? Here’s a prime example It has the effect of a) reaching a wider audience by igniting controversy and b) polarising the audience. They’re fully aware some will reject the message and boycott, but others will react to that opposition by buying morehttps://twitter.com/Gillette/status/1084850521196900352 …
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Also, when content & creators are plentiful, people will go to greater lengths to make theirs stand out.
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