Joanna Wiebe

@copyhackers

The original conversion copywriter and creator of Copyhackers.

Very sunny Edmonton, Canada
copyhackers.com
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Geregistreerd in augustus 2011
978 foto's en video's Foto's en video's

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  1. 22 jul.

    very cool to see mixing up styles of emails. this is rare in ecommerce.

    2 antwoorden 12 vind-ik-leuks
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  2. heeft geretweet
    21 jul.
    Als antwoord op

    A6 Until we get telepathy (or G6 coverage) then copywriting is a keystone to everything anyway. If you create video without copy then you will fail.

    1 antwoord 1 retweet 8 vind-ik-leuks
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  3. 21 jul.

    A6. Death to my industry!!!! 🤣 Or more likely: _scripting_ videos so they don’t suck. Brands don’t need more video - they need better video. Hire copywriters to script with hooks, persuasive frameworks, specificity, clarity, creativity, etc.

    Q6. What is the future of copywriting if videos & the spoken word dominate? What’s next for the copywriting industry?
    4 antwoorden 8 retweets 24 vind-ik-leuks
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  4. 21 jul.

    A5. To scale video: 1) Make it fast on your phone with a good mic + natural light. 2) Ask customers to send you Loom videos (many will!). 3) Repurpose! Get a video editor to chop a long video into short ones and turn short ones into bigger montages / collections.

    Q5. Name three ways to scale video content production.
    6 retweets 9 vind-ik-leuks
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  5. 21 jul.

    ...and this is where *copywriting* comes into play in videos. To keep engagement up, start with a hook in your video. Cut the boring parts. Use persuasion frameworks to shape your script: Attention, Interest, Desire, Action!

    1 antwoord 6 vind-ik-leuks
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  6. 21 jul.

    A4. Yes! People are impatient. They stop watching mere seconds into most videos - but they still want the content, so they switch to reading whatever’s around the video. Videos should *support* (not replace) blog content, articles and “meaty” tutorials.

    Q4. Are there different channels and platforms where text content performs better than video content and vice versa? What are the best practices for those channels?
    2 antwoorden 8 retweets 14 vind-ik-leuks
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  7. 21 jul.

    A3. Use REAL people in your videos! For us, social ads w/ me in the video ALWAYS outperform ones with stock photos or pure text. People want to see people. Be your video’s thumbnail. Ideally do something curious - e.g., be on your phone as you walk somewhere cool.

    Q3. In a digital landscape where so much visual content is consumed on the search engines & social media — what can content creators do to get their work to stand out & get attention?
    2 antwoorden 5 retweets 8 vind-ik-leuks
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  8. 21 jul.

    A2. Our flow: short teaser video → written content → embed longer video tutorial w/ transcript. So the core is written, but it’s supported like crazy with short + long videos. The balance exists for the user, not us -- some ppl prefer video, others like to read.

    Q2. What’s the balance between written words and videos for content creators creating text-based content? Can you have too much of either in a piece of content?
    2 antwoorden 3 retweets 13 vind-ik-leuks
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  9. 21 jul.

    starts in about 5 mins!

    Where do the worlds of video & copywriting collide? Well that's what we're going to figure out in today's starting in ONE HOUR. Our guest this week is the word-fabulous Jo from . So bring your nimble fingers & descriptive words!
    2 vind-ik-leuks
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  10. 14 jul.

    if you're struggling with building your authority - to get clients, visitors, etc - here is a 🎁 of truth from (thanks to for sharing with me):

    2 antwoorden 8 retweets 30 vind-ik-leuks
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  11. 8 jul.

    THIS is a middle aged couple? Efffffffffff I must be at death's door.

    4 antwoorden 27 vind-ik-leuks
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  12. 8 jul.

    When the alt text for your email image comes through as preview / preheader text... And now I've GOTTA see who the "middle age couple" is...

    2 antwoorden 14 vind-ik-leuks
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  13. 29 jun.

    How is this sort of BS still happening?????

    - Let's brainstorm some design ideas, team. What's the 1st thing you think of when I say "women"? - PINK HAIR RUBBER BAND! - Bingo! Our job here is done. Can't help but wonder if it was designed by men🤔A great example of alienating a legit part of your audience.
    5 antwoorden 17 vind-ik-leuks
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  14. heeft geretweet
    29 jun.

    We are Humanoid Studios. This is the first tiny step in our journey, and we hope you'll come along with us on the adventure.

    180 antwoorden 234 retweets 2.439 vind-ik-leuks
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  15. 18 jun.

    if you're a great senior copywriter or know someone who is, is hiring (remote!):

    2 antwoorden 1 retweet 8 vind-ik-leuks
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  16. heeft geretweet
    18 jun.

    4. Identifying the key success milestones in their relationship with you 5. Defining (sometimes completely new!) KPIs that match the success your team with the success of your customers. 🤩🏆💥

    1 antwoord 1 retweet 4 vind-ik-leuks
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  17. heeft geretweet
    18 jun.

    1. Making it a top-down priority to shift focus from garbage generic measures of success (AARRR, lead, MQL, SQL 🤮) 2. Finally prioritizing even small iterative customer research projects 3. Uncovering your best/ideal customer's Job-to-be-Done

    2 antwoorden 1 retweet 5 vind-ik-leuks
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  18. heeft geretweet
    16 jun.

    Senior marketers in NY/SF, here's one of the roles open on our team at LinkedIn as a senior consultant supporting our strategic accounts. If I can answer questions about the role, let me know.

    3 retweets 7 vind-ik-leuks
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  19. 16 jun.

    just bought a copy of Word Glue by on the recommendation of john mcintyre - and got this fun (and brand-appropriate!) delivery email:

    4 antwoorden 1 retweet 25 vind-ik-leuks
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  20. heeft geretweet
    14 jun.

    Just booked a flight to London to see my family for the first time in 2 years.

    3 antwoorden 1 retweet 48 vind-ik-leuks
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