What does that mean? Perhaps it means one should operate on the meta-level below where one is trying to make a point. ie give concrete examples when trying to persuade. Or, to what Visa is saying, change individual minds when you want a zeitgeist.
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Ironically (lazily), I'm leaving out the concrete examples that back up what Scott is saying - you can see them here, in SSC's advice post on nonfiction writing:https://slatestarcodex.com/2016/02/20/writing-advice/ …
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