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coponder's profile
robin
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@coponder

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robin

@coponder

*hands you a tangled ball of curiosity*

Bay Area, CA
Joined March 2016

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    1. Malcolm  🌎cean‏ @Malcolm_Ocean 6 Dec 2019
      • Report Tweet
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      Malcolm  🌎cean Retweeted Visakan Veerasamy

      So I saw this tweet and was like huh, http://complice.co  could use some marketing consultation. What if I get @visakanv on this? And he was like "sure, email me a braindump" and I got half a sentence in before I was like "this is weird, why am I not just writing a thread?!"https://twitter.com/visakanv/status/1195206829539676161 …

      Malcolm  🌎cean added,

      Visakan Veerasamy @visakanv
      sometimes my job as a marketing consultant is really just to go into people's stuff and say "look at all this good stuff you already have, why is this good stuff buried so deep where no one will see it, just take it and put it on the front page" and people are like oh shitttt
      Show this thread
      3 replies 2 retweets 18 likes
      Show this thread
    2. Malcolm  🌎cean‏ @Malcolm_Ocean 6 Dec 2019
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      So okay, @CompliceGoals marketing braindump thread. Context for braindump is me saying to VV: > "we have a lot of ideas and it would be great to get a better sense of which ones are actually good, and also to realize things we haven't thought of."

      1 reply 0 retweets 2 likes
      Show this thread
    3. Malcolm  🌎cean‏ @Malcolm_Ocean 6 Dec 2019
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      High-level: Complice has been stable at about 300 paying customers for a few years. This is totally enough to live on but there's a sense it could easily be higher. Very little has been done towards marketing in those years. Fair bit of churn, plus new customers, & reactivations.

      1 reply 0 retweets 3 likes
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    4. Malcolm  🌎cean‏ @Malcolm_Ocean 6 Dec 2019
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      The Complice homepage gets ~1500 visitors (not counting logged-in users, but counting users who later log in) per month, about 5-6% of whom start a free trial, of whom 5-6% subscribe to paying. Lots of room for any of those numbers to go way up!

      2 replies 0 retweets 2 likes
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    5. Malcolm  🌎cean‏ @Malcolm_Ocean 6 Dec 2019
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      There's obviously a lot of work to do on inactivity, churn, etc, but that's not the focus for this moment. In any case, some fairly basic math suggests that if the visitor count or conversion rate went up 2×, the total # of paying customers would also gradually 2×

      1 reply 0 retweets 2 likes
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    6. Malcolm  🌎cean‏ @Malcolm_Ocean 6 Dec 2019
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      Malcolm  🌎cean Retweeted Visakan Veerasamy

      Most of the new customers are coming in via word-of-mouth, @bmndr, or (this month) a recent Scientific American article that mentions Complice twice. Or this QT:https://twitter.com/visakanv/status/1200208694136295427 …

      Malcolm  🌎cean added,

      Visakan Veerasamy @visakanv
      guy: how to be productive complice: keep a log of what u produced guy: ur kidding complice: im really not https://twitter.com/CompliceGoals/status/1200207161160339458 …
      1 reply 0 retweets 5 likes
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    7. Malcolm  🌎cean‏ @Malcolm_Ocean 6 Dec 2019
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      So! Actual ideas, in no particular order. 1. Referral/affiliate program. We have this sort of half-implemented an a decent number of users have asked to be notified when there's some sort of actual rewards. Probably makes sense for this to wait until other improvements are made.

      1 reply 0 retweets 2 likes
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    8. Malcolm  🌎cean‏ @Malcolm_Ocean 6 Dec 2019
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      2. Add a much longer manifesto or other copy to the site. Some of this is written, some of it isn't. Some is in weird draft states. This seems like a very powerful leverage point as it would help convey the Complice philosophy to people, which is pretty unique and profound.

      2 replies 0 retweets 4 likes
      Show this thread
    9. robin‏ @coponder 8 Dec 2019
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      Replying to @Malcolm_Ocean

      I was very impressed with how YNAB onboards their new users into their philosophy - and it's hard to stick with it if you don't get the philosophy, imo. Seems like a great example to look to.

      2 replies 0 retweets 2 likes
      robin‏ @coponder 8 Dec 2019
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      Replying to @coponder @Malcolm_Ocean

      Another thought - you could partner with companies to provide complice at a discount for all employees, esp if you can show there's value at both the individual and group levels (and there's a clear argument for it via the complice rooms). Remote companies might be most willing.

      7:23 PM - 8 Dec 2019
      • 1 Like
      • Malcolm 🌎cean
      0 replies 0 retweets 1 like

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