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Prikvačeni tweet
1/Last month I wrote about multi-modal biz models --> how companies don't have to rely on just ads or transactions for revenue. Take Tencent for example (WeChat), ads are only ~20% revenue and they limit ads on WeChat Moments to less than 2 per user per day!pic.twitter.com/S8IxW8u62T
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The holidays are great times to experiment -- users are looking for new things to do and fun ways to celebrate. Happy Chinese New Year! 新年快乐,武汉加油!
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We also revisit how New Year traditions were absolutely critical to helping WeChat get into payments and become a Superapp. It makes you wonder, what could Western companies do with big holidays to further engage their users and test new features?
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Here's a quick example of one of their daily AR games: easy to play, fun to get a score, and totally sharable.pic.twitter.com/tCvYvvEBIo
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In this post we look at what China TikTok is doing for New Years: daily AR games that make it *super* easy for anyone to create a video funny enough to share. Yet another flex of its superpower of making it easy to create good content
https://a16z.com/2020/01/24/tech-and-chinese-new-year/ …Prikaži ovu nitHvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
New blog post --> The holidays are here (again!), as we celebrate Chinese New Year. But besides family and food, there's something special that happens in the tech world -- China's big tech giants use the holiday to experiment, launch fun ideas, and one-up each other
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Connie Chan proslijedio/la je Tweet
We got the deck: A16Z's
@conniechan reveals her 4 predictions for the future of consumer tech.
The super app has arrived
Everything becomes commerce
Technology shows up more in the physical world
The explosion of audiohttps://www.businessinsider.com/andreessen-horowitz-consumer-tech-predictions-for-2020 …Hvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
Connie Chan proslijedio/la je Tweet
I tried REALLY, REALLY hard to become TiKTok famous. My video on my quest to make, what the kids call, a
#banger: https://on.wsj.com/2uva4tC pic.twitter.com/dD47JE8ITy
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My favorite part (I wish all apps thought about this more): "WeChat is also based on push notifications. With every notification you receive, you allow that to take precedence over the information you really need to get.... We have to think about this often..."
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Topics: 1) Loss of privacy, 2) Passive Information Acquisition, 3) Expansion and Complication of Social Relations, 4) The Rapid Spread of Information, 5) Difficulties in Information Selection, 6) Diversity of Information, 7) Search Difficulties
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Hints at more short-form content for WeChat creators (thanks to rise of TikTok?) Official english translation of the speech WeChat's creator Allen Zhang gave earlier month: https://mp.weixin.qq.com/s?__biz=MzUyNTc5NjU4MA==&mid=2247486027&idx=1&sn=093cdb9200097f6853ef9a67cbeaf5a0&chksm=fa19dfc0cd6e56d6fb3d6c9d5934308373b2b1102272454bd4a52833d4fc72c1ff3f02ded87e&mpshare=1&scene=1&srcid=&sharer_sharetime=1579588025840&sharer_shareid=9224530b6408004d0099c09fc8b8fd54&key=14e438a2619b7b6a0273c57a3a0fc2cacaf85b91a0f4fe0ca1fc4eb1a9e4c6fc9ce1eb406cb5c2866925168fceb0e7fdb123f1adcebe227e7bf5c75a9ea5461b305822682572bc39b6bde6c54e105e0c&ascene=1&uin=MzM0MzM2MTM2NQ%3D%3D&devicetype=Windows+10&version=62070158&lang=zh_TW&exportkey=Axlfktco6rO7kmI2VwAQV%2B0%3D&pass_ticket=00XvB%2F1FNwzauvi6smAHjIVsINeS12fsCbQvbDo4fHJ2XJfR8RsL2duK%2FLQSjKna …
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The brilliance of TikTok is that its video memes makes it so that people without "talent" can experience self expression and create something they're proud of sharing. And to Evan's point, talent based content is indeed different to status based: for one thing, it's evergreen.https://twitter.com/JGCatalano/status/1219285116389736448 …
1:27Hvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
Kobold's on a mission to find more battery materials
(and they're hiring!)https://twitter.com/FT/status/1214034370971021312 …Hvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
Two recent WeChat changes: -Removed the 5k cap on # friends. However, only 5k friends will be able to see your social feed (the rest will only be able to chat with you). -Creators will be able to charge for articles! Ranging from $0.15 to $30 per article view. Apple takes 30%.
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Thrilled to have you on the team!https://twitter.com/anneleeskates/status/1214595036102266880 …
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How soon before TikTok becomes the “Kleenex” for short vid?https://twitter.com/TKDano/status/1208060544839630848 …
0:12Hvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
Connie Chan proslijedio/la je Tweet
New blog post!
@conniechan and I share 4 ways [beyond sponsored posts] in which influencers, from stock analysts to parenting experts and even fitness gurus, are making money in China. Thread
https://a16z.com/2019/12/19/making-a-living-off-likes/ …Prikaži ovu nitHvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
Connie Chan proslijedio/la je Tweet
In addition to seizing the opportunity to make existing creators' lives easier, the easiest platform to monetize an audience also has a likelihood of capturing the growth in the space: not-yet-creators who are currently constrained by time, technical know-how, or motivation.
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Connie Chan proslijedio/la je Tweet
One cannot live on followers alone. Social networks need to build tools so influencers can make money on-platform, according to
@conniechan +@avesegal. It's happening on China's Weibo, where paid memberships allow for private chats, expert advice, & more:https://bit.ly/2Q1j7K5Hvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
We'll follow up with part 2 of this blog post in the new year. Social's not dead, there's still lots of innovation left. And we always love chatting with companies that feel the same. Happy holidays, everyone!
https://a16z.com/2019/12/19/making-a-living-off-likes/ …Prikaži ovu nitHvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
Strangely, Uber Work providing new types of gigs for their drivers is a similar thought. Keeping mindshare of your "supply" --the creators--(or in Uber’s case the drivers) cannot be neglected and requires both offensive and defensive strategy
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