Because it looks not as good on commercials?
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"Year" is a unit of time (similar to "in a year's time" or "an hour's drive") and get the 'ole apostrophe treatment when the noun (eve, time, drive) is owned by the unit of time. We add "New" so that we are explicit about which year's eve we're referring to.
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I’m going with “Dickens fault”.
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I'm still at a loss for what happened to the missing apostrophe in Hallowe'en though.
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