Could someone explain this to me like I was 5 years old?https://www.cnbc.com/amp/2018/07/30/teslas-limited-edition-surfboard-sells-out-in-just-one-day.html …
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It was a fine red :)
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It could very well be a profitable way of testing their ability to deliver accurately a bunch of product (replacement parts?) to a large customer base in a short amount of time.
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You’re assuming way too much rationality - it’s all about keeping the buzz going. If you can’t execute operationally, dazzle them with fanboy schwag (but maybe I’m just cynical).
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