The article you link says as much, Sergey claims SS's information isn't a good gauge of how well Kerbal has sold in the interview
That is how all other creative media works - you know what a movie made at the BO, you know what albums went platinum, etc.
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Game companies live in a weird alternate world where they believe they should have everything kept secret, unlike others.
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And I don't think that is a proper market. So SteamSpy does a good public service, IMO, and should be respected.
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