the technology just isnt there yet
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No. The rules are very strict even for video: https://dev.twitter.com/rest/media/uploading-media#videorecs …
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How is this even a publicly traded company?
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the average user is only interested in cat pics and cat gifs and not in cat audio?
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Twitter will play SounCloud link inline. People use that if want to upload audio only.
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how would you put a pre-roll ad before that?
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features that don't sell sponsored tweets are irrelevant!
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YouTube can't either. Which is funny as it's the number one site in popularity for music.
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so, yeah, stick a placeholder image in it an pass it off as video, makes lots of sense...
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