@Jonathan_Blow More troubling is that people think advertisers spend hundreds of billions of dollars a year for something ineffectual.
@grigorium @Jonathan_Blow So wouldn't we still consider that a problem with a market category, even if that market was saturated?
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@cmuratori@Jonathan_Blow It's an example of long-run-ineffective advertising.Thanks. Twitter will use this to make your timeline better. UndoUndo
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@cmuratori@Jonathan_Blow In the short run, it makes sense for a brewery to advertise to increase market share. However...Thanks. Twitter will use this to make your timeline better. UndoUndo
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@cmuratori@Jonathan_Blow that causes their competitors to increase their advertising expenditures as a countermeasure. In the end...Thanks. Twitter will use this to make your timeline better. UndoUndo
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@cmuratori@Jonathan_Blow everyone has spent more money on advertising, but the situation hasn't changed.Thanks. Twitter will use this to make your timeline better. UndoUndo
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@cmuratori@Jonathan_Blow As far as short-term effectiveness of advertising, the litany of failed products and media flops in recent historyThanks. Twitter will use this to make your timeline better. UndoUndo
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@cmuratori@Jonathan_Blow is proof enough that the ability of marketers to shape the public consciousness is not that great.Thanks. Twitter will use this to make your timeline better. UndoUndo
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@cmuratori@Jonathan_Blow After all, even DeBeers failed to create diamond markets in more nations than they succeeded...Thanks. Twitter will use this to make your timeline better. UndoUndo
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