Just in case anyone still thinks the New York Times is a news organization, as opposed to a (lousy) advertising company:pic.twitter.com/60tm64lCov
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I do agree that it would be interesting if it said that, and even more so if NYT were making editorial decisions based on it. But the quote you posted doesn’t say that: no indication that it’s used at all by the editorial staff, or that its anything more than an ad sales tool.
I get that ad tech often sounds creepy but this seems (a bit) better than usual, since ostensibly it’s not targeting w/ actual user data but empirical research not tied to the user. Sad article? Here’s an ad for Kleenex. Better than serving the ad bc FB knows my grandma died.
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