I do not know (albeit I have not looked very hard) to what extent the NYT then feeds back the information about which kinds of articles advertisers pick, generating more of the emotional reactions that "sell" ad space or subscriptions, etc.
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But it seems naive to assume that although they now measure emotional response, and sell ads based on emotional response, that somehow that feedback loop has never been closed in any way, and they do not make any editorial decisions based on it, even if only subconsciously.
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