[1/*] This Microsoft ad is really interesting to me. It shows each individual member of a family using Microsoft products instead of interacting. They largely ignore their pet, they completely ignore each other. They don't appear particularly happy.https://www.youtube.com/watch?v=nIACub_0bxI …
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[6/*] To be fair, they didn't show the mother unable to get her sound working on video chat, the father's plane flight getting interrupted by Windows Update rebooting his PC, etc. So they are still lying a little bit...
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[7/*] But the degree of honesty in the ad was a bit chilling, because it implies to me that we have crossed a threshold where not only is this vision of life widespread, but advertisers now think it's desirable to depict, and aren't worried about associating a brand with it.
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