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cmuratori's profile
Casey Muratori
Casey Muratori
Casey Muratori
@cmuratori

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Casey Muratori

@cmuratori

I'm worried that the baby thinks people can't change.

Seattle
caseymuratori.com
Joined March 2009

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    1. Casey Muratori‏ @cmuratori Oct 18

      [1/*] This Microsoft ad is really interesting to me. It shows each individual member of a family using Microsoft products instead of interacting. They largely ignore their pet, they completely ignore each other. They don't appear particularly happy.https://www.youtube.com/watch?v=nIACub_0bxI …

      12 replies 20 retweets 145 likes
      Show this thread
    2. Casey Muratori‏ @cmuratori Oct 18

      [2/*] As the ad progresses, we discover Microsoft's opinion of this family is that all is well, except for one small problem: the pet itself lacks Microsoft products. If only it could have a canine-compatible XBox, or a Surface Pro for dogs, it would be able to experience "joy".

      1 reply 0 retweets 50 likes
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    3. Casey Muratori‏ @cmuratori Oct 18

      [3/*] I'm not really sure what to make of this. Previously, advertisers at least tried to pretend that their products weren't doing the things they were doing. They were sold by association to things people found naturally rewarding, like loving families.

      1 reply 0 retweets 38 likes
      Show this thread
      Casey Muratori‏ @cmuratori Oct 18

      [4/*] Coca Cola ads, for example, never featured obese people, or diabetics taking insulin shots. They showed happy, healthy people partying with each other at the beach, or parents with their kids in the back yard.

      12:27 AM - 18 Oct 2021
      • 33 Likes
      • Hal Wayland Militant pacifist George Plazomites João Pedro B.P Andrey Yankin Rytis 🕹️ Łukasz Sahil Madan felipecortez
      1 reply 0 retweets 33 likes
        1. New conversation
        2. Casey Muratori‏ @cmuratori Oct 18

          [5/*] But this ad seems to do the complete opposite. I guess I should commend Microsoft for showing an ad where the family appears to be experiencing Microsoft products exactly as they actually do in real life?

          1 reply 0 retweets 41 likes
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        3. Casey Muratori‏ @cmuratori Oct 18

          [6/*] To be fair, they didn't show the mother unable to get her sound working on video chat, the father's plane flight getting interrupted by Windows Update rebooting his PC, etc. So they are still lying a little bit...

          1 reply 0 retweets 74 likes
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        4. Casey Muratori‏ @cmuratori Oct 18

          [7/*] But the degree of honesty in the ad was a bit chilling, because it implies to me that we have crossed a threshold where not only is this vision of life widespread, but advertisers now think it's desirable to depict, and aren't worried about associating a brand with it.

          5 replies 2 retweets 79 likes
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        5. End of conversation

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