[1/*] This Microsoft ad is really interesting to me. It shows each individual member of a family using Microsoft products instead of interacting. They largely ignore their pet, they completely ignore each other. They don't appear particularly happy.https://www.youtube.com/watch?v=nIACub_0bxI …
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[3/*] I'm not really sure what to make of this. Previously, advertisers at least tried to pretend that their products weren't doing the things they were doing. They were sold by association to things people found naturally rewarding, like loving families.
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[4/*] Coca Cola ads, for example, never featured obese people, or diabetics taking insulin shots. They showed happy, healthy people partying with each other at the beach, or parents with their kids in the back yard.
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[5/*] But this ad seems to do the complete opposite. I guess I should commend Microsoft for showing an ad where the family appears to be experiencing Microsoft products exactly as they actually do in real life?
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[6/*] To be fair, they didn't show the mother unable to get her sound working on video chat, the father's plane flight getting interrupted by Windows Update rebooting his PC, etc. So they are still lying a little bit...
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[7/*] But the degree of honesty in the ad was a bit chilling, because it implies to me that we have crossed a threshold where not only is this vision of life widespread, but advertisers now think it's desirable to depict, and aren't worried about associating a brand with it.
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