[1/*] So, it has happened again. We tried to send out news of our Kickstarter (via SparkPost SMTP) to our 8000+ member mailing list, and GMail/Outlook helpfully sent like 50% of it to spam, according to our customers. What should we do?
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Replying to @cmuratori
Hi Casey - there are some things to check - block bounce rate, delay codes etc that will give you more insight as to what is happening. Have you opened a ticket? Do you have access to deliverability monitoring tools?
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Replying to @tuck1s
I'm not sure how to get specifically the block bounce rate. You can look at the event log and see blocks vs. just "invalid address", but I'm not sure how to count it.
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Replying to @cmuratori
Analytics Report / choose the metrics to show (there are 40+). Break down by criteria at the bottom. Add filters and/or comparisons (e.g. filter by Mailbox Provider). Let me grab you a docs link.
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Replying to @tuck1s @cmuratori
https://www.sparkpost.com/docs/reporting/analytics-report/ … If you'd like a deeper dive on this next week, I'm in UK timezone and we can go through it.
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Replying to @cmuratori @tuck1s
That's insane, considering GMail had zero block bounces.
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Replying to @cmuratori
Yeah .. ISPs are all different in how they respond under conditions where they are at the point of not letting your mail through smoothly. Outlook is often the tough one. Each have their quirks. Do you follow
#emailgeeks? (Slack channel too).1 reply 0 retweets 0 likes
I do now :) Thanks for the advice.
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