[1/*] So, it has happened again. We tried to send out news of our Kickstarter (via SparkPost SMTP) to our 8000+ member mailing list, and GMail/Outlook helpfully sent like 50% of it to spam, according to our customers. What should we do?
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It’s Google’s fault. They’ve been blocking more and more legitimate email for ages now. I wonder if they’re doing it deliberately to drive people to use Gmail to send email. Wouldn’t put it past them, honestly.
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Deliverability (D12Y) is art and science. There are some general rules you can trust, but also a lot of FUD. Gmail attaches reputation more on your signing domain (specifically, the DKIM d=) than the IP address. It's engagement-driven. 1/2
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