So one thing I hadn't thought about before was that Apple's behavior is even more ridiculous than I originally considered. By force-taking 30%, they're basically ensuring that, for example, there will be a FortFone at some point.
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Like they are sort of daring everyone to come and ship phones that compete with them. Maybe that's fine short-term, but I hadn't considered just how bad that is for their long-term business. People buy phones for the big apps on them, and those devs are now very incentivized...
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Replying to @cmuratori
One way to look at it; Its a bet against your above point: Apple betting that people buy phones for the HW, OS, services from them, & that games/apps are interchangeable commodities. Epic & others betting that's not the case. It's interesting because they're both partly right
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Replying to @kimpall
Except it seems like if Apple just dropped their commission to 10%, then that's the end of it? Like nobody would have a reason to do any of that stuff anymore. It seems crazy not to, since they have so much to lose...
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Replying to @cmuratori
I get your point, but I doubt that'd be the end of it. I think for some, the issue of permissions/rules are really the issue (ie wanting to ship a 'store' or platform, on ios, that doesn't need Apple approval for each item).
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You might be right. But again, if they just let you do whatever you wanted but you had to use their payment processor, and it's fee was, you know, 10%, I feel like it wouldn't be worth for anyone to really do anything about it?
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