Do you ever struggle to answer the question, "So what do you do?"
My new TEDx Talk is live.
In it, I explain exactly how to answer this question.
1. Watch it
2. Reply in this thread, and I'll personally help you craft YOUR Perfect Intro.
Let's go!
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Clay Hebert
@clayhebert
My new TEDx Talk is live. Link in pinned tweet. 
Watch it, reply there and I'll personally help you craft YOUR Perfect Intro for free.
Watch it, reply there and I'll personally help you craft YOUR Perfect Intro for free.Clay Hebert’s Tweets
First restaurant I’ve seen specifically call out not using seed oils and cooking only in grass-fed butter, ghee and tallow.
Way to go 👍🏼
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12 documentaries every designer must watch
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I just put together a checklist of 50 tasks I delegated to make me money in my sleep for:
• growth marketing
• operations
• sales
They have made me millions, and save me 100s of hours every year.
Reply and RT this tweet and I'll send you the exact list (must be following)
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What are some premium brands or products that wealthy people buy to signal that they’re more outdoorsy, blue collar or manly than they are?
Ex:
✅ YETI: I hunt + fish.
✅ Moncler: I ski the Alps.
✅ Carhartt: I work with my hands.
✅ Ford F150: I haul + build shit.
What else?
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What are some premium brands or products that wealthy people buy to signal that they’re more outdoorsy, blue collar or manly than they are?
Ex:
✅ YETI: I hunt + fish.
✅ Moncler: I ski the Alps.
✅ Carhartt: I work with my hands.
✅ Ford F150: I haul + build shit.
What else?
GIF
read image description
ALT
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Marketing is having a unique point of view and telling the story well.
has a very clear point of view. With the help of 's video artistry, he tells it well here.
My unique point of view?
Fuck your "VSL."
Tell a story with a trailer like this.
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Making default design choices is making the least offensive choice.
But you're filled with stories and experiences that could fill a museum.
Minimalism is boring because it's not you.
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A close friend being honest with you is worth more than any vanity praise from those who are observing.
Both important - but weighted differently.
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What does ‘rest’ mean to you?
When do you truly rest?
(And you can’t say ‘sleep’)
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Circling the gym parking lot to find a closer spot is like…
(finish this tweet. What ya got?)
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Are you publishing to an algorithm?
Or an audience?
It’s fine to publish to an algorithm as long as you’re inviting them to an audience.
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The current obsession with gaining Twitter followers is so misguided.
Unless you’re just into vanity metrics, you’re still going to have to convert them into email subscribers if you want to make sales.
Why not just obsess about that?
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Who is doing newsletter roll-ups?
(Acquiring newsletters and rolling them into a larger media company.) and
Have a friend who has a great daily (weekdays) newsletter, 10 years old, steady growth, ~150K subs, 25% open rate, good clicks and forwards.
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In a world of lame and same "as seen in" logo banners that most people don't believe or trust, this is how to do it well. Clip the most relevant pull quote.
(Click image to expand.)
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Platforms aren't strategies.
They're tactics.
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Friendly reminder to please stop changing your digital marketing strategy every three months just because you read that blog post about TikTok vs. Google.
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With Slack's free plan getting rid of all history older than 30-days, this is a wonderful, generous, free resource.
It makes a public, searchable knowledge base of your entire Slack database with one click.
saveslack.com
Thanks so much to for this great write-up and summary of my talk in
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Elevator pitches don't work. Try these attention-grabbing formulas to introduce yourself instead buff.ly/3p6vCWV via @Inc
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This 👇🏼👇🏼👇🏼
And try to help them get one quick win either in Module 1 or (for the gangsters) in the sales page or free content.
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How to build a successful online course:
- Keep your course between 45 & 60 minutes
- Focus on 100x info value, not production value
- Make sure students achieve one specific outcome
- Automate and heavily incentivize affiliate students
This has been my game plan for 3 years.
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Depends. Not critical. Often helpful.
Why / why not?
Consumers want to believe and align with stories first and mission/vision/values second.
This is often more rich and compelling when it comes from a human, but can also can be accomplished well with great customer stories.
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Do you believe every company should have a visible founder/face?
Why? Why not?
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Comedy open mics are like AA meetings but they’re at a Five Guys and nobody else is an alcoholic.
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it works if you work it
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A lot of people out here selling "proven funnels" and "proven 12-step marketing blueprints"
Remember...
Buying someone else's funnel is like buying their shoes.
If it fits you, it's a coincidence, not a strategy.
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If we all made the art inside us, the personal development industry wouldn’t exist.
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What's the best podcast intro trailer you've ever heard?
Looking for some inspiration.
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Option A:
Your kid can have a full ride to any traditional college of your choosing (Ex: Harvard) but not ever learn from podcasts or YouTube.
Option B:
Your kid has full access to podcasts and YouTube.
Which do you choose?
(And how old are your kid(s)?)
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Love it! Way to go, Takamichi!
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Made this elevator pitch for my therapy service as one of my last school assignments.
Learned to use @LumaTouch's excellent LumaFusion while incorporating
•the Gaddie Pitch
•@clayhebert's Perfect Intro
This isn’t perfect. I time-boxed it to make it a small bet.
Was fun!
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$2.2B is a lot to pay for a dome just to keep the stench inside...
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Still paying on a 2003 renovation to Soldier Field, Chicago Mayor Lori Lightfoot today proposed a new $2.2 billion dome to the stadium to entice the Bears to stay in the city.
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This is beautifully simple.
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In my mind, your email database has 5 primary cohorts.
1 - Not yet purchased
2 - First time purchased (onboarding)
3 - Active customer file (repurchasers)
4 - Product subscribers
5 - Churning/Churned customers
The cohort they belong to frames your goal with that customer.
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Everyone says they hate meetings.
After 15 years as an entrepreneur and CEO, I now believe they are a growth lever.
Here is my “cheat sheet” to running 10x better meetings.
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If you think your email opt-in is too valuable, take a lesson from Tesla.
You're not on Tesla's email list...until you buy a car.
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Looks like you need the paid plan to get followers by city. Let me keep poking.
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Excellent frameworks from a super smart dude.
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A “razor” is a rule of thumb that simplifies decision making.
The most powerful razors I’ve found:
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The best resume is a reputation, not a piece of paper.
Your story is probably best told with a personal website, with videos and your writing.
But if you still need a resume, Michael’s thread below is great advice on how to stand out in a process designed to make you fit in.
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Almost all resumes look the same.
I should know -- I've reviewed 25,000+.
Put these 8 rare things on your resume to be in the top 1% of candidates:
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Every passive course can be a cohort-based course if you have a few friends.
1. Everyone buy their own copy
2. Setup study windows and working sessions on Zoom with a small group.
3. Present to each other what you executed for feedback.
Boom. CBC.
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🙌Audiobook officially LIVE on audible
My launch strategy = this tweet. Please retweet and boost this baby if you are feeling good today.
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IT'S TIME...
Reply with your URL and I'll craft your Perfect Intro.
I'll do as many as I can.
GO!
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The job of being a writer is no different than the job of being a plumber or a busboy –– you get paid for providing value.
If you aren't unclogging pipes, clearing tables or writing something worth reading, you're gonna go hungry.
Lose the creative entitlement and get to work.
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Rookies: "I don't want to put pricing on my website. I'm worried about scaring people off."
Pros:
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Who understands Wordpress and Twitter’s cached preview images?
trying to get my home page preview image to display and the Twitter Cards link doesn’t fix it
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