Most HR software is truly horrendous to use. It's often marred by the fact that the buyer is HR/Finance and the actual users are Hiring Managers and Employees. The former cares about cost/setup time/administration and the latter cares about actually using a good product.
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Consumerization of business. Both in UI/UX and distribution models. Huge opportunity for disruption.
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Yes land and expand strategy. A good UX + analytics for managers/buyers. Would add to the problematic the fact that most of these applications are designed for data production and not for consumption (although usually most of the users consume data)
Kraj razgovora
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In other words: The more the customer and user intersect, the better the product.
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I agree with your assessment about why it's bad, but focusing on end users may be "much better" in terms of creating a great product experience but if that doesn't mesh with how procurement actually happens that can be a pretty huge barrier to actually getting customers.
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