Cristina Cordova

I also like “what’s the actual hard problem here?” and “why should we continue to pay the opportunity cost of not doing this?” and “what constraints would you relax and why?” and simply “did you ask users what they want?”

Always a good way to start any idea. Go with the most outrageous, biggest, unlimited idea you can think of and then scale it back to what you can do with what you have. A great example is @bchesky talking about the 10x experience for @Airbnb on @mastersofscale

I've heard about this - perhaps apocryphal - Amazon story that product teams start with the press release

Great questions. I also like the flip side, "what if you had half the resources?" Forces people to make tough choices

Love it. Some meetings need that question. Will plagiarise.

This is definitely how @elonmusk ended up selling flamethrowers out of a company that digs tunnels

1/ is great 2/ is dangerous can lead to bad decisions

I also like “what would you propose if you had no resources?”

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Great questions

For product teams that are in more mature organizations (or those that are trying to pivot / reinvent) it should be a goal to be able to ask this question and not have a mutiny in your hands. When you can, you have the correct balance of people, process, & culture.