It’s #FieldGuideFriday!
Today, we have Vol. 06, Designing voter education booklets and flyers.
Ready?
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5/ Don’t make voting look complicated (even if it is). Show the most important or most common options first, then explain exceptions.
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6/ 1 page: 1 topic. (really!) This makes it easier to scan through the booklet for specific topics. Information doesn’t get buried at the end of the page. Impatient readers miss details. Lower literacy readers skip when they get confused.
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7/ 1 topic: 1 heading. Good headings make the booklet easy to scan quickly. It is possible to have too many headings. Don’t put more than one topic in one heading.
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8/ Write headings as questions. People read election booklets looking for answers, so it’s easy for them to recognize their questions. Good questions show that the elections office understands what information voters need.
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9/ Make sure that important information stands out. Use icons, colored boxes, and callouts to highlight critical information that affects the ability to vote. Illustrations of forms or actions voters must take are helpful.
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10/ Include information on how to vote. New voters need instructions for how to mark and cast their ballot. Current voters benefit from having the process confirmed and reinforced.
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11/ Check your work. Can voters find: - what’s on the ballot? - options for in-person, early, and absentee voting? - dates for important deadlines, such as when to register? - how to get a sample ballot? - how to contact your office? - who created the booklet or flyer?
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You probably want one of these for yourself, don’t you. Download the PDF for free, or just use the beautiful online version here: https://civicdesign.org/fieldguides/designing-voter-education-booklets-and-flyers/ …
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