It’s Field Guide Friday. Our gift to you today is Vol. 6 Designing voter education booklets and flyers! Follow along, here: https://civicdesign.org/fieldguides/designing-voter-education-booklets-and-flyers/ …
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4/ Start with a roadmap. An overview helps voters understand the scope of the information in the booklet. Without a table of contents or other roadmap, people get lost in the details.
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5/ Don’t make voting look complicated (even if it is). Show the most important or most common options first, then explain exceptions.
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6/ 1 page: 1 topic. (really!) Having one topic per page makes it easier to scan through the booklet for specific topics. Information doesn’t get buried at the end of the page. Impatient readers miss details. Lower literacy readers skip when they get confused.
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7/ 1 topic: 1 heading. Good headings make the booklet easy to scan quickly. It is possible to have too many headings. Don’t put more than one topic in one heading.
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8/ No. 08 Write headings as questions. People read election booklets looking for answers, so it’s easy for them to recognize their questions. Good questions show that the elections office understands what information voters need.
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9/ Make sure that important information stands out. Use icons, colored boxes, and callouts to highlight critical information that affects the ability to vote. Illustrations of forms or actions voters must take are helpful.
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10/ Include information on how to vote. New voters need instructions for how to mark and cast their ballot. Current voters benefit from having the process confirmed and reinforced.
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11/ That’s it! Voter ed is a conversation. Keep it going. Happy Holidays, everyone! Get your Field Guide online here: https://civicdesign.org/fieldguides/designing-voter-education-booklets-and-flyers/ …
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