It’s Field Guide Friday! As Election Day is coming up, how about some pointers on communicating with voters. We give you Vol. 05.
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1/ Use the right medium. - website to help voters take action - radio/tv for awareness - social for conversation
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2/ All communication is a conversation. - Choose a tone & voice - Use personal pronouns, like “you” and “we” - Use same voice across media
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3/ Help voters move among media easily to get more information or take action. Consider voter context & timing in the cycle.
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4/ Show off your social media connections (but don’t rely on them). Voters who use social media will enjoy the online conversation w you.
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5/ Answer voters’ questions! Voters come to you when they’re ready to learn & ready to do. Next, add info they didn’t know they needed.
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6/ Update your information early and often. Web & social work for getting word out on all from chgs in polling places to how long lines are.
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7/ Make additional languages easy to find. Make sure they are easy to spot & recognize. Put links to other languages on all materials.
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8/ Use visual design to build trust. Choose a design that conveys the authority & (friendly) voice of your department.
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9/ Show who is responsible for the information. Voters like to know who the people are behind the election. Include contact details.
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10/ Put a date on it. Current information is authoritative. Showing dates is more helpful to voters than just using a “new!” badge.
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11/ That’s it! Design is a conversation. Elections are conversations. Make yours part of a great voter experience.
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12/ You can read online or download the PDF of Vol. 05, Communicating with voters here: https://civicdesign.org/fieldguides/choosing-how-to-communicate-with-voters/ … Keep up the good work!
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