Friday was busy, so we’re doing Field Guide Friday on SATURDAY. Seems appropriate to talk about way-finding...
4/ Be clear about actions voters must take. Make diagrams accurate to your voting system. Close-up line drawings are better than photos.
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5/ Provide clear information about behavior in the polling place. Tell voters what to do. Avoid negative (don’t do) when possible.
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6/ Communicate laws & regulations appropriately. Write a heading or sentence to summarize the law. Paraphrase in plain language.
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7/ Make it easy to read all languages. Make it easy to compare the info btw languages. Limit signs to 2 languages. One should be English.
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8/ Write in plain language. Write short sentences. Use simple words. Think of the voter as “you.” Write in the positive.
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9/ Use icons to reinforce instructions. Use informational icons to draw attention to important information or help voters quickly scan.
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