1/ Saturday Field Guide tweet storm coming. Today: Vol. 06 Designing voter education booklets and flyers. Since you all seem to be up…
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3/ Be specific about dates and deadlines. Voters want to know the actual dates to help them make sense of all the steps in an election.
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4/ Provide real contact information, not just a website. Not everyone has web access or email. Some folks just like printed info.
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5/ Start with a roadmap. Overviews help voters understand the scope of information in a booklet. Tables of contents prevent getting lost.
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6/ Don’t make voting look complicated (even if it is). Show the most important or most common options first. Then explain exceptions.
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7/ 1page: 1 topic. (Really!) One topic per page makes it easier to scan through for specific topics. Info doesn’t get buried.
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8/ 1 topic: 1 heading. Good headings make the booklet easy to scan quickly. It is possible to have too many headings.
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9/ Write headings as questions (that people actually ask). Good questions show that you understand what information voters need.
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10/ Make sure that important information stands out. Use icons, colored boxes, and callouts to highlight critical information.
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11/ Include information on how to vote! New voters need instructions for how to mark and cast a ballot. Current voters need confirmation.
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12/ That’s it! You can see the full Field Guide Vol. 06 here: https://civicdesign.org/fieldguides/designing-voter-education-booklets-and-flyers/ … (Download the PDF and print your own!)
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