/1 Hello, friends! It’s time for a Field Guide thread. Today, we’ll do Vol. 01, Designing usable ballots — the one that started them all!
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/2 Use lowercase letters. They’re more legible than ALL CAPITALS because they make shapes easier to recognize.
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/3 Avoid centered type. Left-aligned type is more legible. Centered type forces eyes to hunt for the start of the next line.
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/4 Use big enough type. Small print is hard to read for many voters. Larger text might increase pages, but it’s a worthwhile investment.
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/5 Pick one sans-serif font. Using just one font makes the ballot more unified. Different fonts make voters stop reading and adjust.
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/6 Support process and navigation. Put instructions where they are needed. Use page (or screen) numbering to show progress.
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/7 Use clear, simple language. Make instructions and options as simple as possible. Simple language is often shorter, taking up less space.
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/8 Use accurate instructional illustrations. Visual instructions help people with low-literacy and all voters. Do not use photographs.
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/9 Use informational icons (only). Use icons that call attention to key information and support navigation with care.
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/10 Use contrast and color to support meaning. Do not rely on color as the only way to communicate important information.
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/11 Show what’s most important. Use layout and text size to help voters know what to pay attention to.
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/12 (oh and these principles work for just about anything you’re designing, not just ballots) Happy ballot making!
#electiongeeks0 replies 1 retweet 2 likes
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