/1 Hello, friends! It’s time for a Field Guide thread. Today, we’ll do Vol. 01, Designing usable ballots — the one that started them all!
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/2 Use lowercase letters. They’re more legible than ALL CAPITALS because they make shapes easier to recognize.
/3 Avoid centered type. Left-aligned type is more legible. Centered type forces eyes to hunt for the start of the next line.
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/4 Use big enough type. Small print is hard to read for many voters. Larger text might increase pages, but it’s a worthwhile investment.
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/5 Pick one sans-serif font. Using just one font makes the ballot more unified. Different fonts make voters stop reading and adjust.
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