Center for Civic Design

2/12 Help voters find your website. Include the words people search for in headings and text.

3/12 Connect your website to other gov sites. Voters look for local information. But you don’t have to have all election info on your site.

4/12 Answer the question: ‘What’s on the ballot?’ Show an example. It should show the format and a list of what will be on the ballot.

5/12 Group navigation to answer voters’ questions. Don’t organize by department sections. List options together.

6/12 Help visitors know what site they’re on and what is covered.

7/12 Write links that use words voters use and help voters know where they will end up.

8/12 Put the most important information in the main menu or the center section of the page. 43% of U.S. adults have low literacy.

9/12 Help voters find ballot info, esp if sample ballots are within a widget or wizard. Polling place finders hide ballot information.