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I suppose metrics are the consequence of an increase in choice. Today everyone sends and receives hundreds of requests, applications, offers. The only way to manage this amount while still being ‘fair’ is a simple metric that everyone can understand and quickly calculate.
/2 I know in software that often the best thing to do is to just say no to things that add complexity. As software is really problem solving in code, I suspect this would be a helpful approach in other area (rather than piling on the complexity heap).
