christine

design wisdom i've gathered, a thread

when people say "make it pop" they really mean "there isn't enough contrast"

be careful with consistency for consistency's sake, it can be not particularly useful & waste a lot of time

You don't have to make layouts/columns pixel perfect. The world is not perfect, your users will be sizing and resizing their windows, zooming in & out etc. Also css grid solves for these things. Instead, think in terms of percentages/fractions

when you feel like you are working on a bunch of small projects, consider if you need to take a step back and look at how they all fit together— what is the strategy holding these all together? What is the information architecture, the story you are telling? The journey?

If you are getting bogged down in platform-level information architecture, consider drawing the site map, finding page orphans (everything at top level), and redrawing with a structural schema (top level categories + subcategories).