Did everyone talking about seltzer begin with an NYT trend piece that I missed? Or did it just emerge from the hive mind?
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Replying to @tomgara
Nothing ~begins~ with the NYT trend piece, that comes next week (month).
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Replying to @tomgara
Sorry. No ~actual~ trend begins with the trend piece.
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Replying to @chrisgeidner
huge distinction. The piece doesn't launch the trend but it does launch a lot of yapping about it
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Replying to @tomgara
True. I thought about the infamous peas-in-guac story as an example of your point.
2:35 PM - 14 Sep 2016
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