I very much like this advice to journalists from @Sulliview (with one quibble): http://mobile.nytimes.com/blogs/publiceditor/2015/05/01/everything-i-know-about-journalism-in-395-words/?referrer= …
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I think treating social as merely a tool will cause a young journalist to miss out on advantages that are unique to social. It can be ...
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... and is the primary home for some folks' work, & those people have played very important roles at times. Social is more than just a tool.
End of conversation
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