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Prikvačeni tweet
It’s 2020, stop charging for shipping and just bake the cost into your list price. $25 + $5 shipping
$30
Upwards of 60% of cart abandons are still attributed to shipping fees.
Stop creating static—give your customers every reason to come back to you.Prikaži ovu nitHvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
@web you think P&G/Billie should be concerned? Unlike Harry’s, they’re almost entirely DTC (first partner was Madewell in 2019) a la DSC. And Harry’s owned mfg is absolutely a factor. Perhaps not enough market share to be considered a problem yet.Prikaži ovu nitHvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
P&G has a massive hold on women’s shaving. Will their recent acquisition of Billie be blocked? The FTC is attempting to do just that with Edgewell’s purchase of Harry’s—and Edgewell has far less market share in men’s (13.6%) than P&G does in women’s.https://www.forbes.com/sites/andriacheng/2020/01/09/the-stakes-are-high-behind-pgs-plan-to-buy-growing-womens-shaving-brand-billie/ …
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Is it fair to Harry’s? Not really. Is it solid antitrust logic? Somewhat. Could the FTC have mandated cost controls through an amendment to the purchase agreement? It’s possible. Will the filing stand? That’s when things will get even more interesting.https://www.adweek.com/retail/ftc-blocks-edgewells-acquisition-of-dtc-shaving-brand-harrys/ …
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Business books don’t have to be boring.
@jaimelynschmidt knows how to have a little fun w her promo
pic.twitter.com/g0NZ3HKzXAHvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
Memberships just dropped today. https://drink.haus
And I really REALLY want that new lavender + lemon flavPrikaži ovu nitHvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
Why
@ColorInvests invested in@drinkhaus The usual reasons: A+ product, team, opportunity (all of which we gave top scores) The exceptional reasons: huge moat in owned mfg and founder story, that cap table
, and customer relationships that transcendhttps://techcrunch.com/2020/01/30/haus-raises-4-5-million-to-replace-your-wine-club-membership/ …Prikaži ovu nitHvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
Addressing systemic obstacles in business and at work requires deliberate action—and awareness.
@Supermaker created our Worktivism collection to ensure more voices are heard, provide practical advice, and connect the communities working towards progress.https://supermaker.com/collections/worktivism …Hvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
Activating a scrappy mentality is such a cheat code. You wake up every day driven to make the most of what’s right in front of you. You never wait for things to fall into place. You just take action.https://twitter.com/jaimelynschmidt/status/1222326733577150464 …
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Chris Cantino proslijedio/la je Tweet
“As activism becomes more vital and widespread, the recognition of the mental health toll of this work is not only necessary, it may be the only way forward.” We examine the toll activism takes on the mental health of political workers.
#mentalhealthhttps://supermaker.com/articles/the-toll-of-activism-and-political-work …Hvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
Let’s get that freebie
@Supermaker merch
1 book = 1 bonus
THE BUSINESS BOOK THAT ACTUALLY ISN’T BORING
: http://Supermaker.com/book https://twitter.com/jaimelynschmidt/status/1221510432378109952 …
0:09Hvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
No one is talking about this acquisition. Hello is in 42,000 stores, and is the #1 natural toothpaste in Target and Walmart. They have a large online following and a booming retail biz they built in just seven years. Who can tell me why we’re hearing cricketshttps://twitter.com/chriscantino/status/1220774199586889730 …
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Absolutely fantastic news, great outcome and could not happen to a better company and kindhearted founder.
Congrats @cdubitsky@helloproducts, nice move by@Colgate. Natural toothpaste is getting heated! Just the beginning.https://www.businesswire.com/news/home/20200123005777/en/Colgate-Announces-Agreement-Acquire-Oral-Care-Brand …Hvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
Idk who needs to hear it but pay freelancers on time and literally as fast as possible
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Read this. If you apply to
@ColorInvests, we might talk you out of fundraising entirely. Our #1 goal is to support businesses that are built to last. But the wrong type of funding only multiplies risk. Many are feeling pressured to raise VC. Just know: there are other ways.pic.twitter.com/4jRUDmbUbm
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In conclusion, here’s a viral Drake meme I posted on Facebook in 2017pic.twitter.com/Gz9AL8ZTIO
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High UPT (units per transaction): Distribute baked-in shipping costs across your top sellers. Create bundles & custom packs. Marketplaces/dropship: Free shipping may be unsustainable. But, consider using dist centers for better fulfillment. Invest in loyalty programs & freebies!
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Reviewing challenge cases
High volume of intl orders: partner with distribution centers
You also wholesale and want to maintain the same price as in stores: consider a diff sized or premium product for DTC. Incentivize with ltd edition products, bonuses, or loyalty programs.Prikaži ovu nitHvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
If you MUST charge shipping, at least unlock free shipping as an incentive for customers who exceed your AOV. AOV: $25? Free shipping at $30. Get that AOV up.
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Chris Cantino proslijedio/la je Tweet
Love this Q&A about
@ColorInvests in today’s@createcultivate 100.
Congrats to our cofounder @jaimelynschmidt for the honor! (Note: we also invest broadly in BIPOC founders—not only womxn.
) https://twitter.com/jaimelynschmidt/status/1219321590069915648 …pic.twitter.com/QTIkic7h87
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My dad helped construct the “tank” part from a milk carton and shipped it to me from Michigan to Portland. I ran this thing into the ground before leveling up.
Supermaker swag coming in hot